Business News Strategies and Opportunities in Olympics Sport Regions

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Regional Business News
regarding the 2010 Olympics
in British Columbia, Canada

OlyBLOG is for businesses across Canada, especially in Vancouver / Whistler and throughout B.C. We also hope companies in Alberta and United States (i.e. Washington, Oregon, Idaho, Montana and California) will find OlyBLOG interesting and informative.


Gordon Campbell
Kitsilano Chamber of Commerce

Kits Group
Kitsilano Chamber of Commerce

Small Business Dialogue with Premiere Gordon Campbell

It was an interesting Monday breakfast presentation at the Vancouver Lawn Tennis and Badminton Club April 19th.

Peter Brown, Terry Clark and Narges Nirumvala organized a well attended breakfast for a sold out room of Kits SMBs (Small Mid Size Business). Premiere Campbell was in politicking mode and covered a wide range of topics from aboriginal treaty to the importance of voting.

Not a lot of discussion regarding the Olympics, but enough to ensure that CoC members got the message that there is plenty of opportunity for all SMBs in the Games. In regard to 2010, Premiere Campbell spoke mainly about providing products and services for the actual event and didn't expand much on the importance of a strong trade initiative during the ramp up a few years before, plus the year of the Games and after 2010.

The trade initiative worked extremely well for SMBs in Sydney who are still realizing incredible returns. Something many SMBs don't realize is that the best opportunity for the largest percentage of businesses is directly proportional to the exposure the Olympics provides. Premiere Campbell made it clear that billions of eyes would be on us over the next seven years. The caveat is that it's one thing to have this type of visibility and another thing to leverage the momentum.

*Ed. Note: We invested over three years and a six-figure budget researching Olympic organization relationships with sponsors, contractors, suppliers, partners, etc. The results surprised us too -- mouseover below

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Learn more about the challenges small and midsize
businesses face . Leverage Olympic Momentum

Olympic organizations are
BIG BUSINESS MACHINES that attract corporations like Kodak, CocaCola, McDonald's, Wal*Mart, etc. Consequently, VANOC (Vancouver Organizing Committee) will be stretched thin trying to also develop ways to assist small and midsize businesses leverage Olympic momentum. Surprisingly, many people don't realize the event can also be lucrative for smaller businesses including agriculture, manufacturers, entertainment, technology, retail & obviously tourism, even when they don't have products or services that appeal to Olympic fans or serve a direct Olympic need.

The information we share here is invaluable in helping small and midsize businesses leverage Olympic momentum.

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