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2010 Olympics Business News for the Vancouver and Whistler regions of British Columbia. Plus, Alberta, the rest of Canada, Washington State, Oregon, Idaho, Montana & California

Seminars & Workshops

Learn to Leverage 2010 Olympic Momentum

Seminar Series to Help Companies Identify Opportunity

I am an author, analyst, and Olympic business specialist.

I wrote North America's best selling business book about profitable Olympic opportunities. It's called Leverage Olympic Momentum.

It addresses strategies for all sizes and types of companies in Vancouver and Whistler, and is read by a variety of influential business people, educators, politicians, and civic leaders.

If you DO NOT hold an Olympic contract or DO NOT have anything to offer DIRECTLY to Olympic organizations, but you still wish to market products or services independently to Olympic Athletes, their support teams and especially SPECTATORS, our seminars will help you understand how to reach and market to this elite and very fickle crowd.

Our seminar series is valuable for anyone interested in learning to leverage Olympic momentum for profit. It is designed to help business owners, managers, and entrepreneurs in Vancouver and Whistler develop profitable plans in our 2010 Host region. Volunteers also find it valuable.

Seminars are conducted in your community and appeal to a variety of companies and organizations, and especially those who DO NOT have direct business dealings with Olympic organizations like VANOC.

Seminars also provide valuable insight and information for companies that already hold or are about to execute an Olympic contract.

Our Qualifications Are Unparalleled ...

This blog,, launched in 2004, is edited by me, and is the first and still the only business blog to help business owners understand the challenges of competing for dollars in an Olympic region.

Since 1999 I have also co-written and produced a business newsletter to help companies in crisis situations manage news media. It is read by tens of thousands of executives and politicians throughout North America, including MBA students at Harvard Law School and a dozen U.S. Senators.

I advise companies that hold multi-million dollar Olympic contracts, as well as companies that have no Olympic affiliation at all. Our seminar series is designed to show you how to identify opportunities, many hidden, and teach you to use common practices and contemporary social media communication tools to reach out to prospects around the world before they arrive in your region for the Olympics. If you do not have a blog, or a Twitter account, we will demonstrate how and why you should roll inexpensive and easy-to-use Social Media strategies into your PR mix.

We share information Olympic organizations DO NOT want you to know, and provide insight into issues local news media (who are well paid Olympic suppliers) fail to report in a timely manner.

Click the following links to learn what traditional news media companies like BC Business Magazine, Grocer Today, The Globe and Mail - Small Business Strategies & Tickets, CityTV, ESPN, Business Edge, and The Seattle Times report about our innovative Olympic ideas.

Our social media research was also published in WIRED respective of crowdsourcing and citizen journalism, plus if you Google my name and Olympics you will find hundreds of articles where I've shared Olympic expertise in publications like BusinessWeek, Knowledge at Wharton, etc.

I've been interviewed by university and college professors and journalism students at Canadian and American universities and have had our research included as recommended reading for sociology courses.

Our seminars (FREE for a limited time) provide business owners with valuable information needed to leverage Olympic momentum for profit.

Our mantra ... "If you have to pay for it, you should benefit too."


Each seminar in the series will include at least one 20 minute presentation, followed by a Q&A, and a networking opportunity.

I do a main presentation at ALL seminars, while some
seminars also include a second "guest" speaker.


Seminar Topics - in no particular order

Who Benefits Economically and Who Pays

Why Olympic Organizations Operate Secretly

Why Most Opportunities are Hidden

Why Olympic Organizations Lock Out Most Businesses

Why Olympic Spectators Probably Won't Make it to Your Location

Who The Olympic Players Really Are

How to Help the Olympics, Your Community, and Your Company

Prepare your company/employees for the added
stress of doing business in an Olympic region

Local Mainstream News Media's Hidden Agenda

Who Spends Money in an Olympic Region

Manage relationships with Olympic organizations like VANOC

Ramifications of Olympic oligopoly and monopoly

How Athletes Fit into Your Profit Picture

Why Olympic Sponsors Are Quitting
and What You Can Do to Pick Up the Slack

How companies like Pepsi, Nike, and Toyo Tire leverage
Olympic momentum without being affiliated, and How You Can Too.

Why You MUST Think Local and Act Global

Communication Tools Used to Inexpensively
Reach Around the World - Blogs, Twitter, etc.

Motivations of Spectators in Olympic Regions

Spectator Demographics

Strategies Respective of Cost and Return on Investment

How & Why Retail and Business Communities Must Work Together

Why it is Necessary to COMPETE With The Olympics

Why & How to Compete with Businesses in the Olympic Zone

How and Why Volunteers Play Such a Critical Role

How to Keep VANOC From Raiding Your Work Force

How to Prepare for the "DEAD ZONE" Surrounding the Games

How the Cambie Street Scandal Affects Your Business

How Vancouver's Homeless Impact Our Global Reputation

How to Deal with Traffic Gridlock


How to Keep Loyal Customers on Your Side

Who Your New Local Customers Will Be and How to Attract Them

How to Attract Olympic Athletes and Spectators

Security Issues That Can Shut Down Your Business

What Olympic Spectators Really Need and Their Concerns

Why Local Merchants Fail to Engage Olympic Crowds

How to Manage Large Sport Crowds and
Turn Olympic Window Shoppers into Buyers

Who the Anchor Retailers will be in Each Community

Why People Lost Faith in the Olympics,
and What You Can Do to Help Fix It

Hidden Co$t$ and Challenge$

How Olympic Scandals Hurt Vancouver 2010 and You

Prepare for Olympic Surprises - Good and Bad

Why the Last Four Olympic Host Cities Went Bust

How to Save the Olympics and Profit at the Same Time

Why VANOC Needs You, But Doesn't Know It

Why Local News Media Keep Olympic Secrets From You

Which Industries Need Specialized Olympic Advice & Why

The BLOG, The Book, Private Consultation, or All Three?

Why Local News Media Do Not Report Olympic News in a Timely Manner

Maurice Cardinal

Area46 Media Communications :: 604.739.6796


Follow me on TWITTER


Talk to us before you talk to them ... - the book


Citizen Journalism

We don't
BREAK the News
We FIX it!

Talk to us before you talk to them.
Leverage Olympic Momentum

Available at Duthie Books
4th Avenue in Vancouver Kits

1st printing no longer available at
CHAPTERS locations in Vancouver

Inukshuk Vancouver / Whistler

Own the Podium?

The official creed (guiding principle) of the Olympics is a quote by the founding father of the modern day Games Baron de Coubertin. He said, "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."

The Olympic motto consists of three Latin words Citius, Altius, Fortius, which means, "Swifter, Higher, Stronger." The 1924 motto is meant to encourage athletes to embrace the Olympic spirit and perform to the best of their individual abilities.

No where does it imply that winning the most gold medals for your country is part of the agenda. In fact it implies exactly the opposite.

The IOC maintains that it doesn't actively encourage countries to collectively win the most gold medals, but on the other hand they also don't institute anything to ensure that the Games are not turned into corporate money grabs.

In fact, IOC sponsorship and partnership business models encourage a win-at-all-costs mentality. It is the reason they have doping, fraud and bribery scandals.

The IOC invites young people to compete in the Olympics using the original Creed & Motto. But when it comes to delivering on the promise they fall incredibly short.

The Olympics today isn't as much about sport as it is about money and profit.

Priorities changed over the years and so too should their Creed & Motto.

If athletes go for the gold, and the IOC goes for the gold, and corporate sponsors go for the gold, and governments go for the gold, and considering that you will have to foot the bill for their gold, why should you be edged out of the race?

Move to the starting line.

Own the Podium?
Own Your Home?

Real journalism consists of
what someone doesn't want published,
all the rest is public relations."
George Orwell

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