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2010 Olympics Business News for the Vancouver and Whistler regions of British Columbia. Plus, Alberta, the rest of Canada, Washington State, Oregon, Idaho, Montana & California

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2010 Ganglympics

Violence in Vancouver - a 2010 Conundrum

Kitsilano is a trendy neighborhood in Vancouver British Columbia. It boasts multimillion dollar homes, great shopping, tons of toni restaurants, and incredible Pacific beaches overlooking cityscapes and mountains.

Except for restaurants and bars (some world renowned), after 10 pm Kits rolls up the sidewalks, but on Saturday night, September 8, 2007, residents spontaneously spilled out from their homes onto the normally quiet streets. The gathering wasn't as happy a celebration as is often the case in this cliquey and youthful daytime beach-and-party community.

... Click the Play ARROWs to activate the videos ...

At about 11:15 pm police cars and ambulances raced at breakneck speed to the Quattro Italian restaurant on 4th Avenue in Kits. They screamed down the long hill one after another until the corner of 4th and Trafalgar sat grid locked in a cacophony of spent sirens and flashing lights. About a dozen marked and unmarked police cars, a fire truck, and four ambulances jockeyed for position in front of and beside the posh eatery.

Inside, two shooting victims lay bleeding as chaos mounted outside. Neighbors reticently spoke in hushed tones behind their hands about what they thought had just transpired in their quiet little post Hippie-era neighborhood. Bits of info filtered into the street as police and paramedics zipped around in what seemed like very well choreographed chaos. It was obvious that emergency teams had done this many times before.

On first glance it seemed like total confusion, but if you watched closely it was sobering to see police take control of the area, quickly lock it down and reroute traffic as they investigated the shooting. Two days later we learned the hit was the result of payback between gangs. The male victim had a criminal record and had served time in prison for manslaughter, and was released a day or two previous.

This article however isn't about ex-cons and their families, it's about our community - my community actually. I live one short block away and was home during the brutal attack. I'm going to focus here more on the impact and fallout that gang-style violence has on our 2010 Olympics region and leave the sensationalism for mainstream media. News media companies like CanWest, as usual, take a superficial view and simply blame the violence on THUGS. I agree that thugs are pulling the triggers, but I also know through extensive research respective of other Olympics regions that the recent growth in gang violence is a direct result of preparations for 2010. The reasons are a bit complex, so please have patience as I explain.

I'm concerned why it happened, and less with who, what, where and when. The video I shot and included here is inherently sensationalistic, but I want to include it because it helps illustrate how matter-of-fact our police agencies have become respective of gang-related crime. Watching them work makes it seem like just another day at the office.

I want to tell you why it happened, and, why it will happen
even more frequently in our "most livable" 2010 city.

While paramedics stabilized and prepared the victims for transport, a bus was brought in to serve as a mobile holding tank for witnesses found in and around the restaurant.

A person of interest dumped a luxury SUV a block away and bolted on foot less than a minute after shots were fired through the plate glass windows into guests at the restaurant. Undercover officers moved quickly onto my quiet residential side street and wrapped yellow police tape around the dark late model GMC Denali SUV. It wasn't long before more flashing police cars, plus a forensic photographer, and a canine unit arrived. We assume the SUV was connected to the shooting, and probably stolen, but neither assumption has been confirmed. It is possible the driver saw people fleeing the restaurant while he innocently drove by, and my street was the first place he found to park so he could return and watch the action back down the street, but considering the police presence around it, I doubt it.

A block away at the scene of the shooting the crowd continued to grow and speculation increased. At one point neighbors were whispering that five restaurant guests were shot, two killed, and undetermined injured. It turned out that two were hit, and that neither injury is life threatening. The female victim (girlfriend) is in her early twenties and unknown to police. The target, a twenty-nine year old male is well known to police and refuses to talk about the masked gunmen who attacked him at the swanky restaurant during a birthday party attended by friends and family.

Ahh . . . life in laid back Vancouver.

According to The Economist, Vancouver is "the most livable city in the world." (Where do they come up with this stuff?) It was only a few weeks previous that another gangland style shooting occurred in a nearby burb, except that time, two people died and four were injured. How did Vancouver the most livable become so violent so quickly? Four other separate shootings occurred that same Saturday night in our region, and police speculate one is connected to the Quattro restaurant hit.

Local news media try to convince us that the gang related violence is simply a Hip Hop trend Canadian youth are importing from south of the border, and to a point I agree that contemporary culture and music promote gang violence, but there is something else happening in Vancouver that local mainstream news media and their cover-up partners in crime don't want you to know. For starters, youth means young, and many of the people shot and doing the shooting are not kids. They are adults, and as news media would have you believe they are not bickering over frivolous slights in bars. It is turf war, and the turf is truckloads of drugs and weapons.

Over the last few years local mainstream news media have worked hard to fool locals into thinking that Vancouver is a safe and great place to live, and in a many respects it is, however, the reality is that there are only 550,000 people in Vancouver, but still we experience street violence like they do in LA, Chicago, or Toronto, which all have populations far, far greater than ours. Granted, the overall frequency isn't comparable, but per capita, Vancouver surpasses all cities in Canada for the number of crimes perpetrated against its citizens. We have the highest home burglary and stolen car rates than anywhere else in the great white north, even more than Toronto, but if you listen to local mainstream news media you would think we lived in paradise.

It's not even safe during the day.

Three days later on the morning of September 11, another gang-style hit occurred in front of a school as a father dropped off his teenage son. The father noticed a suspicious vehicle and sped off with his son still in the vehicle, but soon crashed into a ditch, whereupon his attackers jumped out and pumped bullets into the driver and the passenger side of the victim's Hummer. The father was hit and survived and his young son escaped uninjured. As you would expect, the school was locked down as soon as the incident happened. Considering it happened in Langley, a stone's throw from Vancouver, the initial assumption in our community was that the hit was drug related, but as usual no one is talking so no one knows why except the victims and perpetrators. Draw your own conclusions. A day after the attack, news media reported that the owner of the Hummer was a high-ranking member of Hell's Angels. He's no Hip Hop kid. Interestingly though, news media also led us to believe that the teen was the primary target, but that was so far fetched I dismissed it immediately. Hit Man Rule #4 - Don't whack a kid in front of his Hell's Angels dad. Local news media wanted us to believe it was a juvenile spat. Quite possibly the hit men wanted to kill the kid, but news media will have to do a lot more investigative reporting for me to believe it was over something the kid did.

Local mainstream news media are hamstrung by big business regarding how they report violent news. News media don't like to connect the dots when it makes advertisers unhappy. Many advertisers in our region are tied in some way to real estate and tourism, which represents a huge payout for many Vancouver businesses, and in a circuitous way for news media companies as well. Telling scary "drug war and hit man" stories frighten tourists away and negatively impacts property values.

Shootings occur so often now that local news media often try to convince us that we have nothing to worry about because it was a targeted hit, as opposed to a random crazy guy shooting wildly into a crowd. They sanitize the news and coddle citizens for the sake of tourism and property values. It's unconscionable, but most citizens in Vancouver seem oblivious. They walk around in an if I don't acknowledge it, it doesn't exist state of denial.

As informed people know however, mainstream news media have a journalistic responsibility to give citizens a realistic perspective of the danger on our streets. Pedophiles, rapists, and gang violence all fall under this umbrella. Unfortunately, in Vancouver, conflict of interest in the news industry is becoming harder to identify and balance, and increasingly we see newspapers run articles that are little more than thinly veiled advertorial. Some pieces even fool skilled industry professionals into thinking the reporting is nonpartisan.

Who do you trust?

Contrary to what local news media want us believe, on Saturday night in Kits the lives of my family and neighbors were in serious jeopardy especially if it was a gunman who dumped his SUV in front of our homes and bolted on foot right after the shooting. One of our neighbors saw the SUV pull up, and he called police almost immediately even though he had no idea what just transpired a block away at the restaurant. He heard what he thought were gunshots, saw the SUV lurch into the space, watched the driver get out and stumble, and then put two and two together and called police.

Within minutes police cars moved in from all directions. Everyone stood on front porches wondering what happened. The driver of interest, who may or may not have been one of the gunman, in a panic could have easily drove over any of us or jumped out and started shooting or taking hostages, but local mainstream news media, using small town thinking portray this risk as minimal when they report that the hit was "targeted."

Who cares if it was targeted or not, because less than a minute earlier, members of my family walked by the space where the SUV was dumped. Thirty seconds sooner and they might have been run over, or shot as he abandoned the SUV. Our quiet little block was lucky this time, but two weeks ago innocent bystanders were seriously injured at another shooting. I describe the SUV driver as an alleged accomplice, but again, I have no proof he was connected directly to the shooting, and for my purpose in this article it doesn't matter if or how he fits in. I'm assuming that because the police towed the SUV, that it is somehow connected, and in the game of neighborhood shoot'em ups, closies counts.

It is also hearsay, but rumors circulated that some restaurant diners left quickly just before the shooting started, which leaves one to speculate that they anticipated trouble. When I arrived shortly after the shooting people were still fleeing with looks of horror on their faces. A tall, well-dressed and beautiful woman with terror in her eyes quickly exited the front door. All the color had drained from her face, her mouth was agape, and tears welled as she and another woman in tow pushed through the small crowd already gathered.

Why don't we hear more about the impact this type of violence has on our Vancouver community? Why doesn't CanWest, a big news company that owns newspapers and television stations, and which constantly boasts and feigns that they serve our communities, write more features and produce more television shows that help our community understand what is happening in our most livable 2010 Olympics frenzied region?

Granted, when blogs like this put pressure on them they do it after the fact, but usually it's mostly in an effort to give the story legs and sell more advertising. For all their posturing you would think they'd adopt a moral balance that helps shape our community responsibly instead of just exploiting it through shocking headlines and television specials that sell billions in advertising? Considering too that they make a fortune at our expense, you would think they would feel compelled to give something of equal and tangible value back. Environmental, doggy and home decorating tips don't even begin to even the score. How I long for the days of CityTV's Leigh Morrow browbeating landlords who cheat welfare recipients and taxpayers.

When the shootings happen mainstream newspaper reporters and television crews flock like vultures to sensationalize the tragedy. They stick cameras and microphones in everyone's faces, often hounding innocent members of bystanding victims' families. They take a superficial picture, and then chase the next ambulance to the next horror story.

Unfortunately, they don't act responsibly towards the community and instead focus more on the fleeting sensationalistic events of the crime. They rarely investigate or comprehensively report the long term impact because it doesn't pay.

On June 25, 2007, The Vancouver Sun, a CanWest property, which also owns Global Television, announced that they are now "official" paid Olympics boosters. After years of speculative reporting about this controversial issue at and in my book Leverage Olympic Momentum, The Sun newspaper finally came out of the closet to announce that they were, in effect, partners with Olympics organizations. Almost immediately upon their announcement they started to publish advertorials that tell only part of the story and fail to report relevant information vital to our community. (An advertorial is when a news article looks like a legitimate news story, but it is actually advertising.)

The 2010 Olympic Games are coming, and mainstream news media multi-conglomerates like CanWest now have a direct financial interest in making sure the Games go off as smoothly as possible. They also have a legal obligation to protect the reputation of the Olympics "even if is it to the detriment of the community," and therein lies the problem. It's impossible to serve two masters.

Based on documented research and history from past Olympics regions, while our taxes and violent crime rates skyrocket, it can be reasonably assumed that CanWest, through The Vancouver Sun, will generate incredible revenue through their 2010 association. On the surface there is nothing wrong with supplying or partnering with the IOC. It's business and capitalism at its finest. The sad and hidden part however regarding this relationship is that in all past Olympics regions, mainstream news companies and Olympics sponsors do their business on the back of the community. For example, in Sydney Australia respective of the 2000 Summer Olympics, which is promoted by Olympics organizations as "The Best Games Ever," the government had to intervene twice through the courts to force newspapers, which were in effect Olympics partners just like The Sun, to conduct business ethically and legally. Olympics partners and sponsors like NBC and Visa make a killing, while crime and the host region's cost of living increase at alarming rates.

If you're still wondering exactly what a shooting at a restaurant in Kits has to do with the 2010 Olympics, here's the connection;

Winning the 2010 Olympics spawned a feeding frenzy for the uber wealthy in our community. Without doubt, developers became richer as the middle income and poor got pushed farther out to the fringe. Small businesses are already being forced out of the region, and the jobs that come with them go too. As a direct result, welfare roles increase and schools close because families can no longer afford to live in Vancouver.

Gentrification is a dirty word, but you would never know it by following local mainstream news media reports. Real estate marketer Bob Rennie actually makes the word sound warm and fuzzy as he promotes obscenely inflated prices for condos that will literally be built next door to Vancouver's and Canada's most dangerous hell hole. To spread his evangelical Olympics frenzied gospel, he buys what could collectively amount to millions of dollars of double spread full color ads in local newspapers. And news companies like CanWest and others gladly sell it to him without providing editorial balance to our community.

For many years Vancouver has held the dubious distinction of having the "most millionaires" per capita in all of Canada. I write dubious because we ALSO have the most homeless people. And now, thanks to 2010 Olympics frenzy, the chasm is rapidly deepening and widening.

People in our community are becoming even
more polarized as a direct result of 2010.

Educated working young men and women in Vancouver complain constantly and with very good reason that they will never be able to afford a home here, and that they only have two choices; They can either continue to live with their parents, which they are doing in Vancouver at an uncommonly high rate of 51% and which is higher than all other Canadian cities except Toronto, or they can move out of Vancouver, which for some families has been hometown for generations, and find somewhere else to live at least an hour and probably more away. Go Canucks! Currently, it takes an unprecedented 71% of a family's income to afford a home in Vancouver. Experts deem anything over 32% too high.

Mainstream news media, especially like the Vancouver Sun that now have a legally defined financial interest in boosting the Games, refuse to connect the dots regarding house prices and the Olympics in a timely responsible manner. Why? Well based on history, it is reasonable to believe that if they did, it would negatively impact their plan for profitability. When this happens journalistic integrity takes a back seat.

Vancouver immediately went into frenzied overdrive on July 3, 2003 when Jacque Rogge, president of the IOC, announced that Vancouver "won" the right to host the 2010 Winter Olympics. House sales shot up immediately the next month and broke all previous records respective of volume.

So what exactly was it that Rogge said Vancouver won? Did we win house prices that only wealthy international speculators can afford ... or prices that remove all hope for young people to lead normal lives? Or maybe we won construction mayhem and traffic gridlock, and taxes that drive businesses and families out? Or did we win higher crime rates due to the rousting of addicts and criminals from the Downtown Eastside?

In 2007 it looks like we won overrun costs and increased crime.

Aggressive crime is a side effect of the fleeting opportunities and prosperity that the Olympics bring to a community. We are embroiled in Olympics frenzy, and a very select group of wealthy people are pushing and shoving average locals out of the way in their global race for as much gold as they can grab. Local mainstream newspapers convinced the gullible that their newfound homeowner millionaire-on-paper wealth is a result of something smart that our local politicians did. Last I looked, there isn't a politician in the bunch that is capable or worldly enough to manage such a gargantuan feat and make it also work for the average citizen. If anything, politicians sold us out by playing a substantial role in managing an oligopoly between; three levels of government, Olympics organizations and their sponsors, and local mainstream news media.

We know from documented recent history that this type of economic confusion occurs in all Olympics regions in the free world. The depth of the confusion is directly proportional to the global sophistication of the region and its citizens. For example, LA and Atlanta did great economically respective of their Olympic Games, while Salt Lake City, Athens, and Turin imploded with deficits of $1.2 billion, $12 billion, and "it's so high that we still can't figure it out almost two years later," respectively. Beijing 2008 is still about a year away at the time of this writing, but based on the activism that transpired in China regarding Tibet last August (2007), it's not much of a stretch to predict that Beijing will also get severely burned by the Olympics torch. Most political posturing in China will be in vain - the web world will make sure of it and only the most rural unsophisticated Chinese citizen will fail to recognize the charade. Chinese people are communists, not stupid. Once they figure out they've been duped they will rebel, and that is exactly what China's leaders are worried about and why they so quickly released the Canadian activists after the Great Wall incident. Like Canada's politicians, they should have thought more carefully before they invited the Olympics to cross their threshold. It's like opening the door to a vampire. Eternal life is great, but there are a few downsides.

Mainstream news companies everywhere claim that business and politics do not impact how they report the news, but smart people know differently. We know that big business has a tight rein and monopoly on the news, although not as tight as they used to. Thankfully, today, small business also has an increasingly powerful voice via the internet.

However, anyone who thinks that business, politics, and news can be separated lives in a fantasy world. The reality is that 98% of all businesses in Metro Vancouver are small or midsize. Most of us work for, or own small companies, yet we are ridiculously underrepresented because mainstream news media cannot figure out how to make money off of us. Compared to working with one large corporation, a relationship with a group of small businesses is costly to manage, and profit margins are dramatically reduced. As a result, mainstream news media pays SMBs lip service while they simultaneously patronize large companies and skew stories to meet big business agenda. Basically, they sell out our community for quick profit instead of a slower return. The Olympics business model encourages this practice and provides perfect opportunity to do so. It is why I argue that the business model is outdated and broken. It's old school.

Average young Vancouverites feel helpless and hopeless, and when you feel hopeless you sometimes take drastic measures, much like Olympians who cheat using drugs. It is well documented that Olympic athletes readily admit that when they believe others are doping, they rationalize that the only way they can win is to follow suit. It's human nature. It also follows that when average people see others doing well they want to partake in the success. The problem with the Olympics business model is that it shuts most people out, which means they feel hopeless.

I'm not condoning or defending criminals here, but is it any wonder that people with criminal minds drive around shooting the place up? They too are frustrated over our obscenely inflated cost of living, which is in large part a result of an outdated and broken Olympics business model. To make matters worse, just like many average Vancouverites, they are also all hopped up on Olympics frenzy. The Olympics attracts all kinds of entrepreneurs, and when local criminals think their underworld competitors (who come from near or far) are invading their turf they react with violent consequences. Prostitution too plays a bigger role in the Olympics than most people think, and you can guarantee that the turf wars have started with an eye to 2010. However, envy and illicit sex represent just a small part of the reason for the recent jump in Vancouver's gang violence. The big issue is drugs. Not doing them - growing and selling, or trading pot for coke and guns.

Where does this leave the average citizen or business owner?

Respective of the drug culture, in order to stay safe in the past all you had to do was steer clear of the influence and the neighborhoods, but now, desperate people are coming to your neighborhood with guns. After the shooting the other night I overheard a young couple in the crowd discussing the merits of owning a handgun. He was for it, and she was concerned about where they would keep it. I was stunned because when I turned around they looked like traditional Kitsilonians. I don't think they would even know how to load a gun let alone find it in a panic and be able to use it effectively.

Unfortunately, it gets much worse.

Think back to 2002, a year "before" we won the bid, and you might recall that local news media often made light of the fact that British Columbia supported the largest underground marijuana industry in North America. If 60 is the new 40, BC Bud is the new Acapulco Gold. In effect, by promoting with such fervor that pot is our biggest cash crop, news media romanticized drug use. They positioned stories about grow-ops and the sale of cannabis in street cafes as an almost acceptable way of life. "Vansterdam" is now an affectionate moniker known around the world.

However, as soon as we "won" the bid in 2003 our governments' and news media's perspective regarding BC's illicit drug industry flipped faster than micro condos in the West End. After much prodding, politicians and the police relented and the Da Kine Café on Commercial Drive was soon busted for selling pot over the counter. It also didn't take too long before governments tightened the screws on Marc Emery when Canada agreed to cooperate with the U.S. regarding extradition for charges of promoting drug use through the sale of marijuana seeds cross-border.

The drug climate in BC spun 180 degrees overnight. Police raided Hell's Angels clubhouses and made announcements that crime was no longer welcome in BC. Police and governments worked in partnership with hydro and fire departments to shut down grow-ops everywhere. They made big busts at the border and even discovered a tunnel between Canada and the U.S. They set out to destroy BC's drug industry overnight, an industry that is firmly entrenched and has been for at least a decade or more.

2010 was coming and the pressure was on to clean up BC before it arrived. Politicians can easily sweep the homeless under the rug, but underworld drug lords and their armies are armed to the teeth.

In the midst of this 2010 clampdown, BC's drug lords, many who live in Metro Vancouver, literally went overnight from having the run of the roost to being eaten by the fox. Imagine their frustration when every time they turned around they felt increasing pressure from law enforcement.

It's not unreasonable to think that undercover police create dissension within drug world ranks. It is a well-documented common practice used to divide and conquer anti-Olympics protesters and it transposes to the drug world easily. When police forces put pressure on drug lords they naturally become skittish. When this happens they don't trust anyone, including their family members or partners.

When criminals lose trust, they start shooting.

Under normal circumstances our government would not put such fierce pressure on the illegal drug industry and in such a quick and relentless manner. Normally, they take their time and do it in a way that does not so dramatically and negatively impact the community. Unfortunately, the 2010 Olympics is almost upon us and there is no time to wait. You saw what happened in the Downtown Eastside. Vancouver's politicians and news media ignored the mentally ill and addicted living on the streets until 2010 popped up, and then suddenly the push was on to push them out. Exactly the same thing is happening in our local drug scene. The difference is that the illegal drug industry is wealthy, armed, and dangerous.

Vancouver was turned overnight into a hit man's shooting gallery, and if you remember what happened in Montreal when police put pressure on motorcycle gangs you'll know that the next step is much worse.

Bystanders don't get shot. They get blown up - children included.

Vancouver is quickly becoming disproportionately violent and mainstream news media are scared to address the issue because they know it will offend their Olympics partners. Instead of looking at local causes, they want us to believe it is out of our control due to contemporary influence from around the world. Our community has been turned upside down as a indirect result of 2010 frenzy, but mainstream news media look the other way. It's like living in a family with a rich weird uncle who abuses the kids. No one steps up until it's too late.

The Olympics business model is broke and it causes various types of mayhem in all Olympics regions, but you can't fix something unless you know it's broken. The IOC knows exactly what happens in host regions, and they secretly pass this legacy info on to local Olympics organizations like VANOC so they can pass it on to their partners, the government, which means they all saw this coming. The only group that is still unaware is your innocent family sitting beside a "Hit du jour" drug lord in a restaurant.

Like most people, I'm pro-Olympics and love the sporting aspect of the Games, but how long can we continue to dodge the bullet?

On one side we have powerful companies like CanWest, Visa and NBC making a fortune off the Games on the back of our community, while on the other side violent anti-Olympic protesters and drug lords cause their own brand of havoc.

Citizens are stuck in the middle dodging bullets from every angle.

There is a solution, but it can't be reached by promoting extremes. "Olympics neutral" is a good place to start because it allows you to see both perspectives and not be seduced by one side or the other.

If VANOC doesn't immediately open their doors and become more appropriately transparent, then it would be ridiculous for the IOC to expect that our community will volunteer when the Games roll around.

Why should we cooperate in our own slow execution?

It's time for Vancouver to take back our community and put a brake on the violence and imbalance of wealth that drives it. We have to immediately start to promote a solution that works for everyone.

If we don't, we will only experience increased economic disparity and violence as the Games approach. Protest always dramatically increases in other Olympics regions the year before the Games arrive and there is no reason to believe it won't happen here too, which means, you ain't seen nothing yet, especially when you consider that we will also have to contend with our own special BC Bud brand of gang-style violent protest.

When local mainstream news media fails to connect the dots, how can you possibly know what to expect or why critical issues occur? Giving our police force more funds to buy guns, gear, and officers is a misdirected band-aid solution, and very soon your local newspaper and television station will be telling us that we have to fight fire with fire, but don't fall for it because as you know ... the fire department usually uses water.

We have to rethink the impact that the 2010 Olympics is having on our region, and modify the Olympics business model in a manner that spreads the wealth more evenly. If our community is forced to come through the back door to do it, then so be it. It's better than ducking for cover when hit men for the local drug industry burst through the front door with guns blazing.

If we do it though, we have to do it today
because time has almost run out.

To recap: We won the Olympics and overnight house prices and taxes skyrocketed out of reach of normal people, which cultivated hopelessness, especially among the young who watched in real time as the rich got richer and their chances of a good life evaporated. Law enforcement also immediately started to drive out the homeless as well as the illegal drug industry. The homeless were swept under the rug, and drug lords launched an all out war in our midst. Olympics Spirit at it's finest.

Talk to us before you talk to them ... - the book

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Citizen Journalism

We don't
BREAK the News
We FIX it!

Talk to us before you talk to them.
Leverage Olympic Momentum

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4th Avenue in Vancouver Kits

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CHAPTERS locations in Vancouver

Inukshuk Vancouver / Whistler

Own the Podium?

The official creed (guiding principle) of the Olympics is a quote by the founding father of the modern day Games Baron de Coubertin. He said, "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."

The Olympic motto consists of three Latin words Citius, Altius, Fortius, which means, "Swifter, Higher, Stronger." The 1924 motto is meant to encourage athletes to embrace the Olympic spirit and perform to the best of their individual abilities.

No where does it imply that winning the most gold medals for your country is part of the agenda. In fact it implies exactly the opposite.

The IOC maintains that it doesn't actively encourage countries to collectively win the most gold medals, but on the other hand they also don't institute anything to ensure that the Games are not turned into corporate money grabs.

In fact, IOC sponsorship and partnership business models encourage a win-at-all-costs mentality. It is the reason they have doping, fraud and bribery scandals.

The IOC invites young people to compete in the Olympics using the original Creed & Motto. But when it comes to delivering on the promise they fall incredibly short.

The Olympics today isn't as much about sport as it is about money and profit.

Priorities changed over the years and so too should their Creed & Motto.

If athletes go for the gold, and the IOC goes for the gold, and corporate sponsors go for the gold, and governments go for the gold, and considering that you will have to foot the bill for their gold, why should you be edged out of the race?

Move to the starting line.

Own the Podium?
Own Your Home?

Real journalism consists of
what someone doesn't want published,
all the rest is public relations."
George Orwell

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