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2010 Olympics Business News for the Vancouver and Whistler
regions of British Columbia. Plus, Alberta, the rest of Canada, Washington
State, Oregon, Idaho, Montana & California
OlyBLOG Features:

Health Care Challenges
in an Olympics Region
Necessary Illusion, Checkbook Journalism
& Juxtaposition
Rent Your Home & Get Out of Dodge in 2010
But Before You Do - Read This
VANOC RCMP Security Chief Fired? Yes? No?
Another Director Bites the Dust
...................................................................................
2010 Health Care on Life Support
Adopt-A-Reporter *How to Fool a Vancouverite
The Vancouver Sun published a story on August 13, 2007 that was researched
and written by investigative reporter Jeff Lee. And although I am sure
he would disagree with the following statement, he is one of the reporters
that has recently (based on our professional opinion) very subtly changed
his reporting style. Considering that so far we are one of his most vocal
critics, and although our conclusion is purely anecdotal, it stands to
reason that the change is partially a result of the "reporting we've done
on his reporting." His work has been addressed in this blog a number of
times. (Google "OlyBLOG.com
Jeff Lee Vancouver Sun Olympics")
Before you mistakenly think that my ego is bigger than Stanley Park, we
fervently acknowledge that his change in reporting style is also a natural
evolution as a result of the pressure that all citizen journal style blogs
and websites put on the mainstream news industry in general. I do however
take partial credit because we know through sources that our observations
and comments filter through his newsroom. Apparently they used to laugh
at this blog. I have even received email from a Sun reporter who called
me an idiot. Well, I may be crazy for challenging mainstream news
media as powerful as CanWest, but an idiot? Hardly. I have their attention,
as well as that of the small business community, and that is a very good
start considering we are still two and a half years away from 2010.
The average person wouldn't normally be aware of the things we share until
the Games were long-gone and had moved to the next victim, err, I mean
city. OlyBLOG.com is an Olympics first, and we break new ground every
day. We invite citizen journalists to do what we do, in fact if our community
is going to survive 2010, it is imperative that more local citizens in
Olympics regions become actively involved. At this stage we have concentrated
on helping small business owners, but soon we will switch gears and help
people who are considering becoming Olympics volunteers. We address the
challenges of volunteering in our book at length, and we share information
that Olympics organizations definitely DO NOT want you to know. We began
full time research in 2003, which is a first in itself, because until
we did it, no one has taken the time to write a book about a specific
Olympic region until well after the Games have come and gone. At that
late date, it amounts to little more than whining. We give away more books
than we sell, but we predict that as citizens become more frustrated,
they will look to sources like ours for accurate information.
We use a citizen journalism tactic that anyone can easily manage called,
"adopt-a-reporter." I'm not sure who coined this term. I've only seen
the phrase relatively recently even though I've been inadvertently doing
it since 2004. In fact in Mr. Lee's case, I didn't even remember I had
reported about him until a reporter who demanded to have their identity
protected called and wanted to know why I was targeting Mr. Lee. I immediately
responded to say that I wasn't targeting him. The person came back with,
but you keep blogging about him, to which I replied with something to
the effect of, "Yes, I'm really overwhelmed correcting misinformation
propagated by local news media in their effort to fool the community and
manufacture consent, and it is difficult to keep up, but now that you
mentioned it, it seems I have addressed a couple of his stories. Thanks
for pointing it out." Then I thought, maybe I should keep a closer eye
on Mr. Lee, especially considering that he is the "official" 2010 reporter
for VANOC, err, I mean The Sun." That's just a joke. VANOC doesn't pay
Mr. Lee's salary - directly.
I went on to say something like, "I'm not trying to undermine anyone's
career." (*I have however changed my perspective somewhat since then regarding
certain individuals because in the beginning, I naively thought local
news media would realize they were selling out our community and that
they would eventually step up.) I continued, "When I see something, I
deal with it immediately and move on. If a reporter keeps showing up on
my radar and consequently my blog it is not because I am gunning for him
or her. It's because they wrote something in that moment that needed to
be expanded upon and brought to the attention of our community."
I'm more like a sharpshooter, not a politician or academic. 2010 is now
only two and half years away and closing fast. All that counts for me
are results. I am sometimes very rude with people because time is running
out. Al Gore says we have about twenty years before we hit the wall regarding
climate chaos. I don't have his patience because at the time of this writing,
Vancouver has less than three years before we hit the wall like Salt Lake
City, Athens and Turin, who respectively suffered Olympics deficits of
$1.2 billion, $12 billion, and in Italy the 2006 bill is so large they
still can't figure it out. The other difference between Al Gore and I
is that he puts the pressure on the little guy to make changes, while
I put pressure directly on large corporations and ask the little guy to
help build momentum. Al Gore's world suffers from high blood pressure,
while Vancouver has a severed artery and is quickly bleeding out.
As I mentioned, I am definitely not a politician. VANOC and Mayor Sam
would prefer that we talk about it, while I prefer to first zing one over
their heads, and then lower my aim when necessary. The article below is
one of those times where I'm going to put yet another shot right between
local news media's eyes. Unfortunately, these guys are like zombies. They
take a hit, but keep right on coming, although I have caused a few to
stumble recently.
The reason we decided early on to connect directly with local small business
owners is because you make up 98% of our community, which means that the
average person on the street works for a small business, and like me,
they need these companies to remain healthy. We also knew through extensive
and very costly research that the Olympics has a serious negative impact
on many small businesses, which led us to believe that "eventually" people
would pay attention to what we were saying when they were so fed up that
they did not know where to turn. Critical mass is approaching fast in
this respect, but unfortunately not as fast as we had hoped, and not fast
enough to keep the community healthy. In the interest of full disclosure,
and I've repeated it many times, I contract my media communication services
to many small businesses, and if they are not healthy, I am not healthy.
I'm doing this to save my bacon too, and wish I could say I was as wealthy
as and that my values were purely altruistic as Al Gore's, but without
hesitation I have always stated that I am pragmatic and want to survive
2010 in good financial shape. If I were selfish, I have more than enough
business experience to align with VANOC and make a killing manipulating
the community by working their system. I can't though because I would
not be able to sleep at night and it would not only be bad for my health,
but also the health of our community.
And speaking of health, on August 13, 2007, Sun reporter Jeff Lee wrote
about how VANOC is going to pull medical professionals out of our hospitals
and clinics, and transfer their skills, time, and our tax money to Olympic
projects. In other Olympic regions it is usually a "hidden cost," and
rarely if ever reported by local news media in a timely manner.
OK … I'm lying.
Mr. Lee, a well-respected experienced senior investigative journalist
for the Vancouver Sun, never quite put it in these terms. He should have,
but unfortunately, he never presented it that way at all.
Instead, in the opening paragraph of his advertorial Mr. Lee wrote, and
I'm assuming his editor and publisher gave it approval, "When an athlete,
official, volunteer or member of the media get injured at the Vancouver
2010 Winter Games, as inevitably will happen, Dr. Jack Taunton is determined
not to let it affect an already overloaded public health care system.
But being able to say how the Olympics will affect public medical services
is not an easy job, according to Taunton, the chief medical officer for
the Vancouver Organizing Committee. That's because in the past Olympic
Games haven't kept computerized records, to the point that, in some cases,
treating physicians don't even know the blood type or medication history
of athletes that come into an emergency ward" end of quote
My hat is off to Mr. Lee for giving readers a very tiny hint that taxpayers
could be in for sticker shock, but considering he's a senior investigative
reporter, it's not good enough. In the past, if blogs like this, or sites
like TheTyee.ca and NowPublic.com hadn't put local mainstream
news media under a microscope, disclaimers like his quote above would
usually be placed towards the end of the article and well after many people
quit reading. You will notice that Dr. Taunton also uses a disclaimer
by saying he is "determined" not to let it affect an already overloaded
public health care system." Determined? Nice try doc, but could you please
try to be a little more committal and at least tell us what you are doing
to make sure it won't happen? It seems like the good doctor is
being coached by a PR specialist. Wishful thinking is a cop out. We've
already heard the "determined" speech from VANOC when they told
us everything is on time and budget, except of course for that pesky little
$2 billion overrun BC's auditor general brought to everyone's attention
last year.
At least this time Mr. Lee gave us a hint upfront, which is a great improvement
in his writing style and why we feel OlyBLOG.com is making a big difference
in how journalists report the news. Unfortunately, it is not good enough,
so once again I have no choice but to tell you what Mr. Lee left out.
Information was omitted either by design or ignorance. Choose either,
unless you can come up with another reasonable explanation. I can't think
of anything plausible, but maybe The Sun would like to suggest a reason.
If they do, and as I've offered in the past, I would be more than happy
to publish it. Unfortunately, they have never taken me up on the offer.
Lee's story omits critical information our community NEEDS in order
to understand what is happening in OUR Olympics region. Regardless
of what he says, VANOC CEO John Furlong, through his actions, thinks the
Games are his, and his sponsors like HBC, RBC, GM, and Rona to name a
few, but they are not. They belong to Canada, and especially Vancouver
and Whistler considering we are paying the greatest price to host the
Olympics in our community. 2010 is our Olympics, which means we should
have a say in how it is managed. Lack of transparency and secrecy are
counterproductive to helping our community understand what is transpiring.
In this new media era we think it is possible for our community to manage
more control over the Games. If VANOC continues to ignore and disrespect
our community, more and more people will take the information we've collected
and run around the world with it like what recently happened in China
respective of the Tibetan protest on the Great Wall. The issues are different,
but the outcome will be similar.
Back to The Sun newspaper; On the surface we could have a whole
lot of fun with Mr. Lee's advertorial just by drawing on common knowledge.
For example, respective of the last line of Lee's quote above I immediately
thought, "of course they don't know the medication history of the athletes.
Dick Pound at WADA (World Anti Doping Agency) has been trying to figure
that out for a long time without much success," but that would be
too easy and not really relevant.
The timing and placement of Mr. Lee's advertorial is a good example of
what Noam Chomsky describes as necessary
illusion. And considering that The Vancouver Sun newspaper since June
of 2007 is now officially on VANOC's payroll, it could also be construed
by some as checkbook
journalism, although in the strictest sense, the connection would
have to be more direct in order to qualify. Necessary illusion is when
a news media company uses the fine art of misdirection to temporarily
lead a person to believe one thing, but over the course of time the newspaper
is really selling you something entirely different. Sort of like a magician
mysteriously changing an elephant into a beautiful female confederate,
except in this case it is your tax money being changed right before
your eyes into gold and placed in the news company's vault.
As you watch the flash paper burn in their left hand, they remove your
money with their right.
Here's what Mr. Lee told readers. He said that VANOC is planning to set
up a special hospital within Olympics facilities to treat" athletes,
officials, volunteers and members of the media." He conveniently
left out VIP's because I am sure it would have raised ire, but that's
small potatoes. History indicates that Olympics organizations will probably
also treat spectators within this proposed system, but he never
mentioned that either, which means that now he's gone from small potatoes
to making potato salad. Mr. Lee did however make a HUGE deal out of VANOC
creating a first-ever plan to do everything "in-house" and reasoned
that it was going to be done "within the Olympic fence" so it
wouldn't burden our health care system. Thanks for your concern, but I'm
wondering where Mr. Lee thinks VANOC will find doctors and nurses? It
sounds like they're setting up a monopoly to treat patients just like
they sell T-shirts or Mcfood, and that they will raid our system for talent.
Basically though, we're still only talking potato salad with sliced eggs
on top.
Here's the entrée he failed to serve up;
At past Olympics events, it is well documented that elective surgery
was canceled for a month or even longer so local medical practitioners
could volunteer at the Olympics.
Let me explain it in case you can't read the menu in the dim light.
IT IS HIGHLY LIKELY THAT NO ELECTIVE SURGERY WILL BE OFFERED DURING THE
2010 OLYMPICS GAMES ANYWHERE IN OUR REGION.
WHICH MEANS; IF YOU HAVE CANCER OR A SERIOUS HEART CONDITION YOU WILL
HAVE TO WAIT UNTIL THE OLYMPICS ARE OVER. WHY? BECAUSE DOCTORS AND NURSES
ARE VOLUNTEERING THEIR TIME SO THEY CAN EXPERIENCE WHAT VANOC CHARACTERIZES
AS A "ONCE-IN-A LIFETIME OPPORTUNITY."
Once in a lifetime for whom? Apparently it is not critically ill patients.
Even doctors get sucked into the Olympics hype-fest. Apparently some are
not as smart as we thought. You notice above that I wrote, "It is highly
likely" because Mr. Lee failed to bring it up in his advertorial because
he probably didn't ask. At least I suspect he didn't ask because if he
did and failed to report it then that is something entirely different
and much more serious respective of journalistic integrity. If you want
to play citizen journalist, call Dr. Taunton to find out if Mr. Lee asked,
and if he didn't ask, pose the question yourself and please let me know.
Jeez, Mr. Lee, don't you think it might have been appropriate to share
information like this with our community? If you had read Helen Lenskyj's
research you would have had this info and question at your fingertips.
Oh,
I forgot, you've already gone on record to undermine Dr. Lenskyj's credibility
in an effort to promote violent protest. Well if you don't believe
her, you could have read this blog or my book, or a dozen other papers
and publications that address this very serious issue. But you didn't
and you won't, because now that your boss, The Vancouver Sun, is an official
Olympics booster, you have little financial incentive to report information
that would make it uncomfortable for VANOC. Whose side are you on? VANOC's,
or our community's? It's obvious you are not reporting in a nonpartisan
way, because if you were, you would have at least asked the question.
It's exactly why I characterize this piece as advertorial, and reflective
of a passive psychological process that Village,
in a Tyee post brought to my attention as an exercise in manufactured
consent.
I have a solution. Considering that we have so many foreign
medical practitioners driving cabs in this region, why doesn't VANOC conscript
them to volunteer at the Olympics Hospital compound? It would allow our
regular doctors and nurses to continue to reduce the backlog that is already
overwhelming our community. Think about it. Many of the athletes
will be from foreign lands too. In fact I'm pretty sure that's the whole
point of Olympic competition, but it's hard to tell these days considering
everyone's scramble for gold. Maybe all we have to do is pair the Olympic
patient up with a taxi driver of similar origin. It will alleviate language,
race, and social confusion, and everyone will be happy. I'm just kidding.
It will never work because who would drive the taxis?
In the old days (pre-blog), newspapers could get away with half-truths
because there was no way for the average person to figure out what was
happening in their Olympics host region until it was way too late. But
today … well thankfully we have citizen journalism.
Vancouver does not have a healthy health care system to begin with, one
that can even remotely absorb the added pressure of pulling even one doctor
or nurse off the front lines. As it is, wait times for surgery are critical.
Patients are sleeping in the halls. How, Mr. Lee, do you think "critically
ill" patients in our Olympics region will cope with having to wait for
an added month, or possibly even much longer?
It is quite possible that VANOC has a plan, but did you even ask?
Will we ship patients on deathbeds to Kelowna, or Seattle? Or maybe a
floating hospital would work?
When you have a critical health condition it means you can't wait for
the figure skating competition to end.
How dangerous is it to keep this type of information from Vancouverites?
Well it is so dangerous that the next day in The Sun, there wasn't one
mention of this in the "letters to the editor section." Zip. Nada.
Nothing. Is CanWest trying to tell us that not one Vancouverite responded
to your article regarding health care? Doesn't anyone with a brain or
conscience read your newspaper. It's possible too that things could be
way worse than we thought regarding your circulation. Maybe I am the only
one left reading your newspaper. The only other explanation is that you
have succeeded in brainwashing an entire community. I anxiously await
your response, but I'm not holding my breath.
On August 17, 2007 an editor was fired, and a writer
resigned after a local business owner complained that the newspaper they
worked for published a story that offended the used car business community.
Read the story here from PublicEyeOnline.com
...
Get Out Of Dodge
Regarding further clarity respective of juxtaposition and necessary
illusion, on the same page that Mr. Lee's advertorial about Olympics
hospitals was published, directly below it in a "letters to the editor"
section, a local resident named Brian J. Price wrote to say that
he was concerned that 2010 wouldn't have enough security in place to keep
him and his family safe during the Vancouver Winter Olympics. So his plan
is to rent his condo for a small fortune to some rich foreigners and get
the hell out of Dodge for the Games. I hope Mr. Price doesn't have a health
condition too, because now he has even more reason to flee.
Mr. Price's letter is inflammatory and very alarming, and as a result
it might seem like The Sun is giving us all a heads up regarding his fear.
It truly sounds like this guy really hates the Olympics, and it leaves
the impression that The Sun tells both sides of the Olympics story, but
realistically, it is exactly what the real estate industry wants to read,
because once again, what The Sun fails to tell us is that real estate
rental agents will help people rent their homes to corporate sponsors
and spectators. Keep in mind that House & Home sections keep newspapers
afloat in these very trying times for mainstream news media.
Renting your home for a big fee is a good thing Mr. Price, but what you
must know before you spend even a nickel preparing your property, is that
your plan could easily backfire. In Salt Lake City the real estate market
deflated and residents were left holding an empty balloon after banks
made a fortune lending people money to fix up the old homestead before
the crowds arrived. Unfortunately, no one showed up. The market heated
up so fast upon winning the Bid, that as the Games approached it flipped
and went cold. Sound familiar? In a three-month period surrounding the
2002 Games, Park City (our Whistler), never sold one house. It broke an
all time record in North America. Even worse, five years later the entire
region has still not fully recovered. And guess what? Spectators never
showed up in Athens or Turin either. Three strikes in a row, but I'm sure
Sam and John have a solid plan for the 2010 inning.
The Sun didn't share this little Olympic secret with us Mr. Price, but
by printing your letter without qualifying it they did lead readers to
believe that anyone can make a bundle of ca$h. News media will soon start
to promote a series of stories proclaiming that everyone should rent their
homes and leave town during the Games. It will kill two birds. First it
will provide room space, and second it will make residents feel better
about taking a vacation whether they want to or not, because what you
might not realize is that transportation in the region will literally
grind to a halt and you won't be able to do anything anyway, including
going to work. It is part of the necessary illusion / manufactured
consent campaign where, with their left hand, mainstream news media
on the Olympics' bankroll toss in little bits like this to demonstrate
they are concerned for our community, while with their right hand they
sell advertising to VANOC, and also to Olympics sponsors like RBC and
real estate marketing companies who will all make a killing off your back
and mine Mr. Price.
I genuinely wish you the best of luck renting your property, and it is
entirely possible it could play out the way you envision, but a red flag
should go up immediately if your real estate rental agent thinks it is
a good idea to spruce the place up a bit before you rent. Keep in mind
that on top of already paying higher property taxes, and a dramatic increase
in the cost of living, plus having to deal with the expensive inconvenience
of preparing for the Games, it might cost you more than you think to set
up and manage a rental deal. The instances of people making big profits
are relatively rare. These stories are irresponsibly circulated by Olympics
organizations and their news media partners like The Vancouver Sun to
keep everyone hyped up. Don't fall for it and use common sense. For safety
reasons it might be a good idea to go somewhere else during the Games,
but don't fool yourself into thinking it will be that easy to rent your
condo for a profit during an Olympics event. It's risky business. Air
fares alone will absolutely skyrocket in and out of Vancouver, Abbotsford,
and Seattle for months surrounding the Games, so unless you're driving
to Dodge, make sure you incorporate that cost into your rental fee too.
Remember, pre-ticket sales for the last three Olympics Games never materialized.
Olympics organizations like VANOC had to give away tens of thousands of
tickets at the last minute to make it look like events were popular. In
entertainment parlance it's called "papering the house." You also have
to remember that the Games will be held in the middle of our rainy season,
and also that we live in a rain forest. Heavy rains might not scare off
British spectators, but you can guarantee it's going to be a hard sell
for the rest of the world when it is easier, cheaper, and now according
to you, safer to watch from a distance.
It is entirely possible that the rest of world will stay home and watch
the Games on their computers, but I hope not. We need foreign spectators
to help bail us out of the mess local news media is getting us into. I
cover this issue in great detail in my book. Email me Mr. Price and I'll
send you a free copy. *My best advice is to not invest one nickel in updating
your condo if you are doing it only to make it more attractive to Olympics
renters. You might also want to consider waiting as long as comfortably
possible before you commit to anyone, especially a rental agent, who will
probably be working in partnership with Olympics organizations. Once you
sign with them it is usually exclusive, and you are locked in and joined
at the hip regardless of what happens in what is often a very volatile
market. You might even be asked to sign a confidentiality agreement which
would prevent you from telling anyone how well, or poorly you did. So
be wary. The bears are circling, and now that you went on record in the
local newspaper, you have the bait tied around your neck. Consult a good
lawyer before you commit to anyone. Don't forget too that you will have
plenty of competition from your neighbors, and every time they place a
rental space on the market your profit shrinks unless you have one really
extraordinary home with a great view and easy access. The people who make
a profit rent to corporations who want to house their VIPs, not independent
rich spectators as you described. Focus on the big companies instead.
Spectators are not as wealthy as you think. One of the big events for
spectators at all Olympics is the trading of pins. Pins Mr. Price. When
was the last time you saw a wealthy person standing in line to barter
over a $20 pin?
I'm truly sorry to put it in the following way Mr. Price, because it is
true that in the past many parents were so scared for the safety of their
children during the Olympics that they refused to let their kids attend
school, but the Vancouver Sun leveraged your letter to sell their agenda
and manufacture consent. I'm curious, when did you send your letter
to the editor? If you sent it a while ago and they just published it,
that should tell you something.
Juxtaposition and necessary illusion all in one neat package.
Just in case you think I'm making this stuff
up;
*The following day, August 16, 2007, The Vancouver Sun ran a big feature
on the front page of the business section stating that because "the
BC house market is expected to cool over the coming year, spending on
renovations will likely increase substantially," and they use
statistics to back up their claims.
It's like shooting fish in a barrel. Who do you trust?
VANOC Security Chief Fired - or maybe not
You probably also do not want to hear this Mr. Price, but today (August
15, 2007, buried in a tiny article on page two, section "B"
in the Vancouver Sun, it was quietly reported by Linda Nguyen that the
"2010 Games Security Chief: was ousted." Once
again The Sun doesn't want to offend VANOC so they downplayed it, but
once you get past the headline, and according to Nguyen, they fired the
frigg'n guy who is supposed to protect us, because apparently, he underestimated
how much it would cost to keep us safe. I went on record and warned everyone
in 2005 that $175 million for security was a joke, and even though a Global
television reporter interviewed me about it, the interview never made
it to air. It was probably because when the reporter asked who makes the
most money off the Olympics, I said, "next to construction and sport
companies, it is mainstream news media." It slid downhill from there
faster than an Olympian boarder on steroids, or pot. It's important to
note that Global is a sister company to The Vancouver Sun and a property
of CanWest. I'm surprised it took so long to oust RCMP Chief Superintendent
Bob Harriman, but I am not surprised that The Vancouver Sun buried
it on page two of the "B" section. First, VANOC's
Human Resources Director Jeff Chan resigned under mysterious circumstances,
then they fired Steve Matheson the Director responsible for construction,
and now the head of security gets the boot. Maybe these guys know something
we don't. Maybe they know that the IOC business model is flawed, and they
protested a little too much about it. Opportunity of lifetime? Apparently
not for these Directors. Who's next? John Furlong?
But wait! There's more! The next day in The Sun,
August 16, 2007, another headline in the "B" section blares,
"Head of Olympic security leaves." According to this
article, Harriman had planned to "leave" for a long time, and
it was not much of a surprise to anyone, except of course VANOC.
Guess who wrote the second article?
It was none other than Jeff Lee - official 2010 Olympics reporter.
So which is it? Was he fired, or did he leave? According to Lee, Harriman's
departure has nothing to do with grossly underestimating how much it will
cost to manage 2010 security. As reported by Lee, "Bob wanted to
move on to other career opportunities." Jeez Bob, whatever happened
to "An opportunity of a lifetime?" that is so
warmly promoted by VANOC. You would think head of security would be an
absolute plum job that anyone looking for opportunity would jump at? Apparently
not.
I am sure we will never know what really happened, but here's something
to think about, according to Lee's article, "as per RCMP spokesman
Sgt. Pierre Lemaitre ... Harriman was not fired as some media outlets
suggested." SOME MEDIA OUTLETS? ... SUGGESTED? How about
your own news media company writing flat-out the day previous that , "RCMP
Chief Supt. Bob Harriman has been fired as head of security unit at the
2010 Vancouver Olympic Games, according to a CTV News broadcast Tuesday.
This is exactly why it is foolish to trust 2010 info from The Sun or VANOC.
No fact checking and chasing their tales to find a story.
I smell coverup. Perfect project for citizen journalism.
If you want the whole 2010 story, please read my book.
Talk to us before you talk to them ...
LeverageOlympicMomentum.com
- the book
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CHAPTERS locations in Vancouver


Own the Podium?
The official creed (guiding principle) of the Olympics is a quote by the
founding father of the modern day Games Baron de Coubertin. He said, "The
most important thing in the Olympic Games is not to win but to take part,
just as the most important thing in life is not the triumph but the struggle.
The essential thing is not to have conquered but to have fought well."
The Olympic motto consists of three Latin words Citius, Altius, Fortius,
which means, "Swifter, Higher, Stronger." The 1924 motto is meant to encourage
athletes to embrace the Olympic spirit and perform to the best of their
individual abilities.
No where does it imply that winning the most gold medals for your country
is part of the agenda. In fact it implies exactly the opposite.
The IOC maintains that it doesn't actively encourage countries to collectively
win the most gold medals, but on the other hand they also don't institute
anything to ensure that the Games are not turned into corporate money
grabs.
In fact, IOC sponsorship and partnership business models encourage a win-at-all-costs
mentality. It is the reason they have doping, fraud and bribery scandals.
The IOC invites young people to compete in the Olympics using the original
Creed & Motto. But when it comes to delivering on the promise they
fall incredibly short.
The Olympics today isn't as much about sport as it is about money and
profit.
Priorities changed over the years and so too should their Creed &
Motto.
If athletes go for the gold, and the IOC goes for the gold, and corporate
sponsors go for the gold, and governments go for the gold, and considering
that you will have to foot the bill for their gold, why should
you be edged out of the race?
Move to the starting line.
Own the Podium?
or
Own Your Home?
Real journalism consists of
what someone doesn't want published,
all the rest is public relations."
George Orwell
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